Exercise 25-part4

4. According to Nokia: The Nokia One Mobile Connectivity Service provides easy and secure access to email, calendar, directory and more from a mobile phone, PDA, PC or fixed-line phone -take your corporate applications mobile. Why is a company like Nokia - http://www.nokia.com/ - described as having end-to-end expertise? According to Takeshi Natsuno, media director of Gateway Business Department, NNT mobile Communications Network, Inc (NTT DoCoMo) of Japan: The mobile phone will be an electronic wallet.

Nokia is an end to end expertise because it fulfulls five key steps to create competitiveness through end-to-end innovation(Nokiasiemensnetworks, 2008). :

1. Do the research - First, it' s essential to have a broadunderstanding of end-user needs, as well as market behavior and the challenges you face. Up-to-datemarket research from analysts around the world is one part of the jigsaw.A deeper insight comes from NokiaSiemens Networks' own research and global experience of markets, as well as our close cooperation with Nokia and Siemens and their understanding of end-user behavior.We discuss your needs and aims with you and combine all these elements to paint an accurate picture of your subscribers' needs and the business environment you face.

2. Identify the opportunities for innovation - Innovation can encompass new business models, new revenues and new technologies, which all come together to deliver an exceptional end-user experience. Identifying the opportunities for innovation takes an analysis of the research data, using your own market and business knowledge combined with our expert consulting capability and global experience. The opportunities will vary depending on your preferred business model, homemarket and target user segments. Listening to you, we help to identify opportunities early, while the marketis ripe for development and your competitors are still playing catch-up.

3. Specify the solutions - Services innovation depends on the whole end-to-end chain, encompassing technology aspects like the end-user device, access network and backhaul, core infrastructure, applications, management and operations, as well as striking the appropriate partnership deals with other playersin the ecosystem. It's essential to take into account all these aspects when creating solutions customized to your needs. As a leading solutions provider in mobile and fixed environments, we have the capability and resources to help you establish clear business goals and provide every link in the chain. You remain free to choose the services and solutions you want,whether devices, network design, infrastructure elements including thirdparty products, applications, network operations, managed services, or acomplete package.

4.Implement your plans - Having established the right solution, it needs to be implemented quickly and efficiently while retaining simplicity and quality, including proper interoperability.Our Solutioneers use proven processes to ensure an end-to-end focus when developing and delivering your solution. We can integrate entire systems or selected components to tailor solutions to your needs. Launching new services, rolling out infrastructure and improving business processes becomes efficient and fast. Project management, services and marketing support, network operation and competence transferhelp make it all happen.
We can also be a strategic partner in the marketing of your servicelaunch, providing practical
co-marketing support to gain maximum revenues and profits.

5. Evolve your services portfolio - Markets move fast and it's vital to evolve services quickly to stayahead. Constant research is needed to predict changing user behavior and find new ways to improve theunderlying technology. This is an ongoing process, including planning roadmaps and lifecycle management for services, devices and networks. We constantly update our research to stay ahead of markettrends. Such intelligence is central to our dialog with you, helping to guide continuous solution development and process improvement, and leverage technology developments to enhance existing services and create new ones.Our commitment to R&D is fundamental in creating theinnovation you need to meet yourevolving requirements. This starts right back up the supply chain, withour close co-operative working relationships with early suppliers,such as chip manufacturers.

References:
Nokiasiemensnetworks (2008). "End-to-end expertise - our offering". Received 11th May, 2009 from URL - http://www.nokiasiemensnetworks.com/cn/Insight/end-to-end/end-to-end-expertise.htm?languagecode=en