Exercise 25-part1

Exercise 25: M-commerce and the e-wallet: Innovation and mobile devices

Explore ONE of the problems associated with mobile technology or their supplier, from 1 to 4 below:

1. What is meant by a location based service?

Wikipedia (2009) states that A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location.

References:
Wikipedia (2009). "Location based service". Received 10th May, 2009 from URL -
http://en.wikipedia.org/wiki/Location_based_service.