Elevator Pitch 2

Elevator Pitch 2



I intend to build up an ebusiness for online fast food order and delivery service so far, after I have studied the ITC594 module, I have a further understanding on ebusiness development.

Firstly, I would define my ebusiness working on client server architecture in an internet environment.

Secondly, I would consider what kinds of software development methodology should be used in developing a web application with short development period, for fulfilling this requirements, I would like to choose RAD, because I don’t want to have other competitors releasing that kind of application are faster than me.

Thirdly, I need follow the RAD framework to build up my ebusiness with its required techniques and tools.

Fourthly, I would follow the XML scheme and W3C standard in order to make my web application more structural and standard, and also define more keywords in the html headers and tags that are easy for customer searching by search engine.

Fifthly, I would consider the internet security, so that I should implement a hardware firewall and use internet security protocol in order for having a high internet security protection.

Sixthly, I would like to choose Pay pal to be my online payment method, because Pay pal is very famous, that can give a high confidence to the customers.

And finally, after my web application has passed the test plan and has migrated from development to production environment, I would like to join my web application to some famous search engine for example, Yahoo, Google and AltaVista for increasing the website rating.

Elevator Pitch 1

Elevator Pitch 1 - Text Version

After I have done all the exercise and workshop in assigment1, I could understand how Ruby is good for rapid software application development. It is because...

First, Ruby is used Convention over Configuration in order to lower down the programmer effort, especially reduce the program code.
Second, Ruby supports Automated DB Model Mapping which let the programmer that need not create many connection string to access the DB to do the query, insert, update and delete.
Third, Ruby supports full Stack of MVC Framework, it is well-defined each part of responsibility during web application development and let the code structure be more clearly. In the real case, when I am doing the online taxi booking system, I really think Ruby is very convenience for writing a program in an easy mode, for example,

In ruby, I can use rake to create the table in mysql when the db schema has been pre-defined,
moreover, I can call the data from mysql in anywhere of my web application.

Also, I can use scaffolding to generate program codes dynamically which follows with the CRUD schema. Therefore, I just need to edit the View file for my web application to build up the interface and add the validation code for user input only.

That's all. Honestly, Ruby increases the productivity of web application development.


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The audio version of elevator pitch which has 220 words within 2mins has been uploaded to EASTS.