Exercise1-2A

2.A. Why has it been a successful site? How does the purchase of a book work?

(Rothwell 2008) Amazon.com illustrates the use of technology, access to information, and connectivity to create a new concept to reach a global market-place. Amazon.com boasts the following :

• A five-year growth rate of more than 25 percent, with international sales outpacing North American sales.
• Product lines the include worldwide electronics, more than 35,000 health and beauty items, and over one million automotive parts and accessories for ten thousand vechicles.
• Digital video downloads with access to thousands of movies, television shows, and video through Amazon Unbox.
• Web services that provide hundreds of thousands of developers with "compute" and "storage" capabilities through Amazon Elastic Compute Cloud (Amazon EC2) and Amazon Simple Storage.

Amazon.com has been a successful site because it always develops a new concept for the business trendy that attract the customer focus. Today people reply on Amazon.com for quality and reliability in products and services sourced and delivered across the globe.

Purchase of a book in Amazon.com is easy. Amazon.com(2009) stated that there was no need to created an account first and the user automatically created an account when they placed their first order online.

(Amazon.com, 2009)Here are the steps for placing an order.

1. Find the Items You Want
2. Add the Items to Your Shopping Cart
3. Proceed to Checkout
4. Sign In/Create a New Account
5. Enter a Shipping Address
6. Choose a Shipping Method
7. Provide Payment Information and a Password
8. Review and Submit Your Order
9. Check Your Order Status

Referances:

1. Rothwell (2008), "Human Resource Transformation", First Edition, Davies-Black Publishing. (p.29)
2. Amazon.com (2009), "Ordering", URL recerived from http://www.amazon.com/gp/help/customer/display.html/ref=hp_navbox_lnor_new?nodeId=524700